Welcome to the Little Black Book
Life is full of experiences. The Little Black Book is where first direct customers can share their best ones. It's nothing to do with banking. It's not selling anything. It's something we've created because, as the most recommended UK bank, we know how important good recommendations are.
It's up to our customers to fill the Little Black Book. It's exclusively for you, by you. An unforgettable meal. An exhilarating day out. A hidden gem of a place to stay. A favourite shop. The perfect pub. A superstar plumber. Once you're a member, you can reach for the Little Black Book anytime you need inspiration.
Exclusively first direct
The Little Black Book is exclusive to first direct customers. They seem to be the perfect judges of excellent service and know a good thing when they see it. They're generous and don't mind sharing. Together, they're building a community where every member populates the Little Black Book with their best experiences.
Everybody's different, so everything in it is searchable by region, comes complete with interactive maps and falls under clear categories. Want a romantic meal for two? An exhilarating family adventure? Somewhere close and highly rated to stay? It's all in the Little Black Book. It's exclusive to our customers. Join first direct to become a member.
